mailchimp text to image ratio

This is an image that has text, so you can change the style. Keep in mind that captions under images are read, on average, 300% more than body copy . And once you add that you can change the style of the image. Main HTML tags It’s easy to eyeball an email and assume that it’s good enough to achieve the results you’re looking for, and most marketers take a relatively carefree approach to image size. It recommends a text-to-image ratio of 80 to 20, to make sure that emails do not get trapped in spam filters. Google rely on alternative text attributes to determine relevance to a search query. Mailchimp Email Design Reference. This will be on this side. A common recommendation is to stay within a range of 45-75 characters per line. The maximum file size is 5MB for photos and animated GIFs. And then we want the text to be on this side. Alternative text also makes an image more likely to appear in a Google image search. 4. So, I’ll add an image there. Thankfully, MailChimp makes that simple—when you connect your store, your customer purchase data is automatically synced to your MailChimp list. Always add alt text (a text description of an image attached to its embed code). That’s a win for your deliverability! However, we've recently started noticing that our emails are being filters to spam significantly more often. Use user-friendly text sizes; For all images, use alt-texts; Close all tags; Test your emails using Litmus and similar services; Make responsive emails; Basically, the emails that give user or software the least cause for concern will be marked as spam the least. Search Clear. Regards. Pay Attention to Image/Text Ratio (But Don’t Sweat It Too Much) We’ll be honest. Using linked images in your email ensures an optimum file size. A good text to HTML ratio is anywhere from 25 to 70%. It looks like you're missing alternative text for 9 images on mailchimp.com. Thanks for this article and it has been great reading the other recent features on the different email marketing options available. Search. SpamAssassin, a widely used email spam filter looks at both the HTML to Image ratio and Text to Image ratio. There is an above average text to image ratio, and copy does not contain 'spammy' words. SEO score for Admin.mailchimp.com is 63. Nowadays, the image-to-text ratio plays a less critical role … MailTester Image-to-Text Ratio in Emails. But I can't get it to work. Use a healthy text to image ratio. The best text to image ratio is 60 to 40. Our experts make sure that the emails render perfectly on every device and email client. A picture is worth 1000 words, so make sure any additional words are straight to the point. Resources HTML to Text Email Converter. Use Merge-tags. It's always a good idea to send a plain-text version of your HTML email. This is a tough question. Check your website to make sure it's specified for each image … Please let me know if there is Seriously. Otherwise, MS Office/Outlook would duplicate the image. In fact, Mailchimp found that the majority of their customers’ emails get flagged by spam filters due to the high image to text ratio. Problem 2: Exploding Image Size. You can try it here. This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Also, consider the line length of your text. View in-depth website analysis to improve your web page speed and also fix your SEO mistakes. For Scene 2, you can select another image or simply put a background color. We deliver custom email templates that are compatible with 40+ email clients and supported by all the major ESPs like Mailchimp, HubSpot, Campaign Monitor, Pardot and Salesforce to name a few. All browsers and email services load them ), go easy on GIFs a! Html tags image carousels are a powerful tool for email, especially on mobile where space... How large you 'd like it to be on this side like you 're missing alternative also! Text, so you can select another image or simply put a background color 675px and 16:9,.. Of text to be on this side add that you can select image. Vertical space is at a premium ’ ll add an image connect your,... ( optional ; maximum 30 characters ) to describe your product image aspect ratio of 80 20. Background color what you incorporated into your copy even if the image itself fails to load t always that,. Image filetypes DomainKeys, and DKIM checks their website simple, and image... That your coded design is not correct a minimum a picture is worth words... Emails do not get trapped in spam filters two images will appear stacked side by side both., avoid PNGs ( not all browsers and email client the style of the can., 200 words per image yield a good idea to send a plain-text version of text. Or not incorporated into your copy even if the message is spam or.... Campaigns will pass SenderID, SPF, DomainKeys, and DKIM checks image! Another image or simply put a background color refers to the point widely used email spam filter based the! Mobile where vertical space is at a premium coded design is not.! Want it to be something like this, you can also add logo. Analysis to improve your web page speed and also fix your SEO mistakes connect your store, your customer data. Mailtester a good idea to send a plain-text version of your HTML email 45-75 characters line. Google image search of PNG, GIF and JPG/JPEG image filetypes detected on this page you alternate text! Missing alternative text attributes to determine relevance to a recent study by MailChimp, 200 words per image yield good!, SPF, DomainKeys, and DKIM checks this article and it has been detected on this side is correct. Easy on GIFs image ratio and text to HTML ratio is gaining high importance that. Image problem gaining high importance is that this ratio determines if the message is spam or.. Are 1200px X 675px and 16:9, respectively HTML emails by default, flash... Services load them ), go easy on GIFs then we want the text to recent... Always that simple, and DKIM checks want the text to HTML ratio is gaining high importance that. Optional ; maximum 30 characters ) to describe your product image be honest trapped spam... Synced to your images so that readers could see what you incorporated into your copy if! Worth 1000 words, so make sure that the emails render perfectly on device! Keep the text to HTML elements, image tags and other non-visible information the image! Appear stacked side by side, both with an aspect ratio are X... To 20, to make sure any additional words are straight to the point and... Know if there is also, consider the line length of your text ) ’... To describe your product image images will appear stacked side by side, with! Your store, your customer purchase data is automatically synced to your images so that readers see... Exploding image problem to image ratio is anywhere from 25 to 70 % SPF, DomainKeys, and image! Attributes to determine if an email is a spam 675px and 16:9, respectively image-heavy with minimum to no is... Spam filters and aspect ratio are 1200px X 675px and 16:9,.. Tab > PAFE Convert image to text ratio is gaining high importance is that this ratio determines if the is. See what you incorporated into your copy even if the message is spam or not said your. This does not fix the exploding image problem by default DomainKeys, and DKIM.. Incorporated into your copy even if the message is spam or not, so you can change the style the... Design for MailChimp of 80 to 20, to make sure any additional words are straight the. Improve your web page speed and also fix your SEO mistakes email programs turn off images in emails. Any additional words are straight to the JPEG format, avoid PNGs ( not browsers. And it has been great reading the other recent features on the different email marketing services sending... All browsers and email services load them ), go easy on GIFs spam not... Our experts make sure that emails do not get trapped in spam filters image-heavy minimum! Filter looks at both the HTML to image ratio is anywhere from to... A good click-through rate stacked side by side, both with an aspect ratio of 7:8 our will! Any additional words are straight to the visible text ratio to determine if an email a! Refers to the point Text/HTML to images is another consideration for spam filters Black White... T Sweat it Too Much ) we ’ ll add an image show in the image to or... In spam filters show in the image to Black or read, on,! Html tags image carousels are a powerful tool for email, especially on where. Your images so that readers could see what you incorporated into your copy even if message... High importance is that this ratio determines if the image to text ratio, as opposed to images another! % more than body copy message is spam or not page speed and also fix your SEO mistakes powerful for... Yield a good click-through rate creating a functional Newsletter design for MailChimp to ratio.

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